Rethinking is a weekly newsletter about the future of cities and buildings. Launched in 2016, it has more than 10,000 readers, with a global and senior audience in finance, technology, and real estate.


Rethinking is penned by Dror Poleg, the Co-Chair of the Urban Land Institute’s Technology & Innovation Council in New York. Dror is a former technology and property executive and the author of Rethinking Real Estate, a book that predicted many of the current changes in the office, residential, retail, and hotel markets.

Dror’s insights on the future of urban life have been featured in the Wall Street Journal, Bloomberg, NBC, Forbes, The Times, and The Globe and Mail, as well as in events and reports by Goldman Sachs, UBS, Moody’s, PwC, and KPMG.