Technology is reshaping our cities and buildings. Are you ready?

Rethinking is a newsletter about the innovations, business models, and consumer behaviors that are reshaping the built world. 

Launched in 2016, it now has more than 12,000 readers, with a global and senior audience in finance, real estate, and technology.

One email every Friday. Nothing else. 

Enjoyed weekly by thoughtful people at incredible companies:
Want a little taste? Here are a few favorites form the archive:

Liquid Living, Immovable Cities, and Institutional Appetites

The truly dominant class of the 21st Century is only starting to emerge. And as it emerges, it will create a whole new way of living, different from anything we’ve seen before.

Is Density Destiny?

Innovations in transportation and communication often enabled and reinforced one another, and ultimately impacted the location and shape of homes, offices, and industrial facilities.

Apple, Landlords, and the Revolt Against Monopolies

Apple generates more profit from the App Store than all of Manhattan’s landlords generate from rent. It also offers some important lessons about why some tenants will stop paying.

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